Zogo Finance Adds Rockford Bell Credit Union as Financial Institution’s 100th Partner | State / Regional


DURHAM, North Carolina, June 2, 2021 / PRNewswire-PRWeb / – Zogo Finance (“Zogo”), the financial technology company committed to empowering the next generation of financial decision-makers, today announced that it has entered into an agreement with Illinois-based Rockford Bell Caisse populaire (“Rockford Bell”), marking the company’s 100th partnership. In addition to credit unions, Zogo’s partner financial institutions include banks at the national, community and regional levels.

Zogo, which offers small-sized learning modules designed to make financial education fun, easy and social, has seen strong momentum since its founding in 2019. Now a trusted partner of financial institutions in all 50 states, Zogo helps young adults to learn about vital financial concepts while simultaneously enabling banks and credit unions to meet the needs of their fastest growing customer segment.

Rockford Bell Caisse populaire, established in 1935, is a member-owned financial cooperative that provides banking services such as savings, checks and loans to its more than 4,000 members. Through this partnership with Zogo, Rockford Bell will integrate over 300 co-branded financial literacy modules into its mobile banking app that cover key concepts such as tax filing, saving for retirement, creating a budget, and more. . This engaging content, trusted by finance professionals, was created by Zogo Gen Z and Millennium Team members to reflect the distinct learning preferences of their peers. Rockford Bell members and their families will have access to the Zogo platform at no additional cost; in fact, they will be rewarded for improving their financial literacy. At the end of each module, designed to take around two minutes each, users accumulate points which can ultimately be redeemed for gift cards from major retailers such as Amazon or Walmart.

This partnership with Zogo builds on Rockford Bell’s existing financial literacy initiatives, where it has already established a student-run credit union branch, supplemented by financial education classes, within a local high school. President and CEO of Rockford Bell, John hansen, noted, “This partnership with Zogo reflects our long-standing commitment to delivering forward-looking solutions that meet the financial needs of our members. , informed decisions about their money. “

It is increasingly clear that young adults will benefit from better financial literacy and are receptive to new modes of delivery. In a 2018 investigation Conducted by the FINRA Investor Education Foundation, only 17% of respondents aged 18 to 34 were able to answer at least four out of five questions on key concepts related to personal finance. At the same time, where financial literacy initiatives exist, they often do not take into account the learning styles of the younger generations.

Bolun Li, Founder and CEO of Zogo, said: “By implementing modern and accessible financial education programs, financial institutions have an unprecedented opportunity to demonstrate their value to younger generations in particular. We are delighted to welcome Rockford Bell as our 100th partner, and look forward to helping its members navigate their financial lives more confidently. “

Lowman beard, President of CUNA Strategic Services, added, “Zogo offers innovative technology and easy-to-understand content, created by young adults for young adults, that can strengthen the capacity of financial institutions to forge stronger relationships with members. potential and existing. We are delighted to be working hand in hand with Zogo to deliver on the promise of financial well-being for all. It’s also fantastic to see another credit union double its commitment to putting the member experience first and driving positive change in their community.

Situated at Durham, North Carolina, and created by young adults for young adults, a financial technology company Zogo mission is to promote financial well-being. Backed by scientific research, its award-winning app offers small-sized modules and tangible incentives to make financial literacy education accessible, fun and rewarding. The company partners with financial institutions in all 50 US states to help them educate, engage and empower the next generation of financial decision makers. Zogo’s main investors and advisors include seed accelerator Techstars, a former CEO of Sageworks and various duke university Faculty. To learn more, visit zogofinance.com or follow us on Instagram @zogofinance.

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