Not Your Dad’s Financial Advisor — With Jessica Weaver


Jessica Weaver understands that money has an emotional appeal to many people, especially women. For her, this emotional attraction dates back to childhood, when she kept a stash of money in a trash can in her closet.

“It was my first childhood memory, how if I was crazy about something and locked myself in my room, my parents threatened to come in and take my money if I didn’t come out,” said she declared. “They knew how I was about that money. I had no idea how much this fear of having money taken from me drove me into life as a financial advisor.

Today, Weaver, of Chester, NJ, is a wealth advisor and founder of Women’s Wealth Boutique. She is the author of the books Confessions of a Money Queen, It’s time to refine and Strong Woman, Stronger Assets.

She recalled her fears that “if I don’t work hard and if I’m not good, my money is not good either, because money can easily be taken from me, no matter how hard I work. “.

Early in her life, she watched her two grandmothers struggle with retirement and run out of money. Later, as a counselor, she swore to take a stand against what would happen to any other woman. So in 2015, she started organizing workshops and events to help women take control of their money before it’s too late.


Now she wants to help women overcome their fears of money and replace those fears with a sense of serenity.

“What I’m trying to instill is that money is a practice,” she said. “The evolution of our journey with money and the way we use it as a tool in our lives is ongoing. And there is no wrong way to handle money. It should be how you use the money to live your life’s purpose in the best possible way.

Attracted by strategy

Weaver grew up in the financial services industry. Her father has worked in the insurance industry for about 40 years, and Weaver said she remembers sitting in the living room with him, stuffing “cold posts” into envelopes when she was 8 or 9 years old. “And then I remember spending my summers working in his office, filing and stuffing envelopes,” she said.

While a student at Moravian College in Bethlehem, Pennsylvania, she decided to start working for her father after graduation. His brother had already started working for his father as well. She earned her first bachelor’s degree the summer before her senior year of college.

Weaver described his father as a more traditional advisor focused on life insurance. But she was more interested in the financial advisory side of the business.

“I think the strategy and planning behind how money can work for people really drew me to the business,” she said. “I played basketball in college, so anything about strategy was fine with me.”

While conducting workshops aimed at helping women understand their finances, Weaver realized how many women needed advice on how to make their money work. She started a blog, “Not Your Father’s Advisor”.

“Women need women’s support, not their father’s adviser,” she said.

In 2018, she founded the Strong Retirement Club.

“It was about helping women navigate this second stage of their lives,” she said. “Very often when we build our careers or our businesses, we all focus on working and saving. But I’ve seen my clients start their retirement, and all of a sudden they’re like, ‘What is my purpose in life? How do I determine the lifestyle for retirement? »

Because obviously we can’t plan the financial parts of retirement if we don’t know how we’re going to live, if we’re going to move to a place where the cost of living is different.

“We need all of this to be clear in order to establish a solid and reliable financial plan. And then we have to integrate health care planning, because without our health, our money means nothing.

We also discuss all the things they had put off because they worked so hard all these years. Now they have the time to do it, and we are giving them the financial means to do it.

Weaver said the Strong Retirement Club is also looking at long-term care and its related issues.

“What are the logistics of long-term care and not just their financing? We help women consider things like finding the right place, finding the right help. Who will move you there? Who will pay your bills? Who will sell your house?

Weaver formed another group, the Money Empire Club, in 2019. This group focuses on women building their wealth and helping them gain the confidence and financial status needed for a stress-free retirement.

“These are women who are starting their businesses, or maybe they’re working but want a side hustle, or they want to get into real estate – they want to build wealth,” he said. she declared. “The idea is how to get into this work-optional lifestyle before retirement. I wanted to take the idea of ​​retirement and make it visible to young women or someone like me, a working mother with two young children. I can’t work 80, 100 hours a week. So how can we work smarter?”

The Money Empire Club attracts not only women business owners, but also women who are considering leaving their current jobs and becoming self-employed.

“They’re thinking ahead and creating their reinvestment fund,” Weaver said. “It’s that bucket of money that they would build, knowing that in five or 10 years, they’re going to want to reinvent themselves – they’re going to want to get out of the corporate world or go back to school or start something new.”

The #pinkfix movement

Weaver’s passion for helping women improve their financial lives led her to found the #pinkfix movement. She described #pinkfix as “a celebration of women and their wealth.”

She said #pinkfix is ​​a community for women to help other women build their careers and businesses, and build prosperity along the way. Through #pinkfix, she’s helping women “channel their inner rich woman and become a big player in the money game.”

Weaver said she wanted #pinkfix to “help women find their truth, find out what ignites them, and how to monetize their voice.”

Her website and book covers show her wearing a variety of hot pink outfits and surrounded by pink items, many of which are donated to her by friends and members of the #pinkfix community. “I think the most unusual item I received was a pink coffee pot,” she said. “And I get pink lip glosses and pink wine glasses and coffee mugs all the time.”

A lifelong Catholic, Weaver enjoys bringing God, meditations and prayers into #pinkfix movement events and programs. Her latest book, Confessions of a Money Queen, weaves her religious beliefs into her beliefs about money. The book lists 10 money moves that are intertwined with thoughts on faith and gratitude.

“When I wrote the book, I was on a spiritual journey, finding my relationship with God,” she said. “As I read the Bible, I saw that a lot of it was about money. The more I brought that to my work, the more peace I felt. And the more peace I felt, the more I wanted making more time for God and the more I wanted to bring God into my work.

A different path

Weaver worked with her father and brother for about 10 years and said that while she enjoyed working with them, she felt she had to take a different path. She started the Women’s Wealth Boutique in late 2021 and plans to start an all-female business to meet the needs of female customers.

She works with women at all stages of their lives, but she said they have a lot in common.

“I work with a lot of women who are independent or who have just lost their spouse or been caught off guard by a divorce,” she said. “So they all want to achieve financial independence and understand how to build wealth, how investments work, about passive income or real estate.

“We take the time to educate customers in a safe environment and in a social environment as well. I bring in speakers on various non-financial topics, such as improving your health. I want to help women find a place of serenity with their money. It’s not so much about accumulating millions of dollars; it’s about finding a way to be at peace because you have confidence in what you’re doing with your money.

Outside of work, Weaver enjoys reading and running long distances. She also enjoys cooking for her husband and two young children.

Weaver instills her passion for helping women learn all they can about money in her four-year-old daughter.

“I try to make him aware of the money and what we use it for,” she says. “For example, I will ask him: ‘If you had 10 dollars, what would you buy?’ then we discussed it. Or we’ll go on horseback or on foot and pass all these houses and I’ll ask him, “Which house do you like?” How much do you think it costs? Children don’t always see the notes and coins because so many of our transactions are done online. So I think it’s good for her to see the money actually being spent.

For example, we give to our church online, but when we are there, we give them bills to put in the collection basket. So she can see money and that we give it back. And I tell her about me leaving for work – that I’m working so we can have this house, so she can go to dance class.
Weaver said one of his goals in working with women is to eliminate the guilt associated with money.

“This is especially true for women – we feel so guilty about money. We feel guilty when we spend it, we feel guilty when we save too much. There is guilt in not earning enough , to not working enough. I want to eliminate this guilt that it has to be done a certain way. Money is a practice; it is a tool in our lives. And there is no right or wrong. wrong way to use it.

“It should be about you and how you live your life’s purpose in the best possible way.”


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