Noosh and HighRoad Press Partner to Help Leading Financial Institution Achieve Supplier Diversity Mission


MOUNTAIN VIEW, CALIFORNIA., August 10, 2021 / PRNewswire / – Noosh, the world leader in marketing production execution software solutions, and HighRoad press, an award-winning WBENC and WOSB G7 certified printing house and a leader in supplier diversity in the printing industry, today announced that its joint client, a leading financial institution in the United States, uses the services of printing marketing experts from HighRoad Press and the Noosh platform to enable greater supplier diversity in the procurement of marketing materials. Noosh collects and presents comprehensive, real-time and historical data on minority-owned suppliers within the product’s environmental, social and governance (ESG) capability suite. With this data, marketers can meet supplier diversity requirements during the supplier selection process and improve overall social responsibility as part of marketing efforts. HighRoad Press handles the complicated, nuanced, and intricate billing and payment process for the entire category while maximizing dollars spent with various vendors.

“Maintaining supplier diversity has become a business imperative for virtually all of our customers,” said Marc Tiedens, CEO of Noosh. “Marketers play an important role in creating a more socially responsible value chain when making decisions about marketing spending. Noosh’s new supplier diversity capabilities make it easier to identify and operate quality minority businesses in the historically difficult category of marketing. “

Hallie satz, CEO of HighRoad Press and a long-time leader in diversity initiatives in the printing industry, is a key printing advisor to the bank. She says, “Businesses that have large spend from a wide range of disparate vendors benefit tremendously from a centralized payments platform with a single view of their spend. Partnering with HighRoad allows marketers to ensure that their printing expenses are evenly distributed among various vendors. ”

In the financial industry, many organizations have added supplier diversity and other sustainability goals to their corporate mission. The effort aligns business suppliers with their consumer bases, strengthens their relationships with diverse certified and qualified businesses in the interest of promoting economic growth in their communities.

Today there are 11 million minority, female, veteran, or SBA-defined businesses, generating nearly 2,000 billion dollars in annual sales and employing more than six million people worldwide. This offers many possibilities to source from several channels in favor of diversity. The Marketing category typically spends much less than its fair share with various vendors and the Noosh platform serves to correct this discrepancy.

Getting the right level of information on different supplier classifications is easier by using Noosh and HighRoad Press together. The combination of technologies and services enables the collection of key vendor data and makes it available to aid in print procurement decision making. Noosh helps companies identify and accurately assess the capabilities of qualified minority-owned businesses, such as their specialty and historical performance, and HighRoad Press reports on the back-end. Collaboration also simplifies the collection of data and evidence that these companies meet the requirements to meet company mission objectives and to meet regulatory or audit requirements.

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About Noosh
Noosh is the world’s leading independent marketing execution software, used by businesses and marketing service companies to bring campaigns to life. The company’s collaborative SaaS solution helps clients optimize marketing execution activities, from the creative brief to production processes, costing and invoice reconciliation. Noosh users span the entire marketing value chain, including agencies, businesses, and vendors, providing billions of dollars in marketing assets to the market to generate revenue for some of the world’s largest brands.

About HighRoad Press
HighRoad Press, an award-winning G7 certified printing house located in New Jersey with an affiliated web press division in Pennsylvania. The 40,000 square foot NJ facility includes prepress, retouching, 6 / c sheetfed presses plus UV capabilities, digital printing service as well as full service binding with cut, glue and fulfillment. HighRoad is committed to a “green” initiative and has a progressive recycling program in addition to being certified FSC, SFI, Ecovadis. A major winner of the industry printing award for quality, growth and best practices noted. An active member with WBENC, ISM NJ and NY and PIA.

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HighRoad press:
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SOURCE Noosh Inc

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