New contract opens door to more opportunities in Canada’s financial services industry
TORONTO, ON / ACCESSWIRE / November 16, 2021 / EQ Inc. (TSXV: EQ) (“EQ Works” or “EQ”), a leader in software based on geospatial data and artificial intelligence, is pleased to announce that it has entered into a contract for ‘one year with one of the largest financial establishments in Canada. This agreement, the first phase of which is valued at over $ 500,000, will enable EQ to provide data and media activation services to drive high-impact customer acquisition for the bank over the next year. .
As a key provider of this geospatial data, EQ will leverage its proprietary LOCUS and Atom platforms to create targeted and strategic audience segments for this one-year program. The client hired EQ because of its proven ability to access and model this data around an extremely valuable set of clients. Using the information from EQ, the customer is then able to create target-specific marketing acquisition campaigns and develop continuous measures of customer lifetime value for future programs.
“We are excited to be working with this prestigious new client and have the unique data tools and expertise to bring value to this project,” said Mark Ditkofsky, executive vice president of data platforms and EQ strategy. “We are only scratching the surface in terms of applications and look forward to developing future programs with this client and other major players in the financial services industry.”
EQ is piloting a number of models and products in the financial services industry and seeing promising results. With the ability to generate insights into highly targeted customer segments, which will enrich marketing and modeling related activities, EQ can deliver insights to customers on a new, more granular level.
“EQ is the only provider of this type of large-scale geospatial data in Canada,” says Ditkofsky. “We are the only organization that can tap, analyze and digest in such a valuable way, and we are confident that this new development paves the way for EQ to secure a wide range of future opportunities in this highly valued industry.”
ABOUT EQ’S WORK
EQ works (www.eqworks.com) enables businesses to understand, predict and influence customer behavior. Using unique data sets, advanced analytics, machine learning and artificial intelligence, EQ Works creates actionable intelligence that enables businesses to attract, retain and develop the most important customers. The company’s proprietary SaaS platform extracts movement insight and geospatial data, enabling businesses to close the loop between digital and real consumer actions.
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This press release may contain forward-looking statements based on management’s current expectations and are subject to known and unknown risks and uncertainties, which could cause actual results to differ materially from those contemplated or suggested by such forward-looking statements. EQ Inc. has no obligation to update any forward-looking statements contained herein if material facts should change as a result of new information, future events or otherwise.
THE SOURCE: EQ inc.
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