FWD wins 2021 Bloomberg Businessweek Financial Institution Awards record with 13 wins – Harbor Times



Most awarded insurer for the fourth consecutive year

HONG KONG SAR – Media reach – July 2, 2021 – FWD Hong Kong (“FWD”) won 13 awards at the 2021 Bloomberg Businessweek Financial Institution Awards, including eight Excellence Awards and five Outstanding Awards, a remarkable count that makes it the most awarded insurer for the fourth consecutive year.

FWD won 13 awards at the 2021 Bloomberg Businessweek Financial Institution Awards, including eight Excellence Awards and five Outstanding Awards. For the fourth year in a row, the company became the most awarded insurer with winning entries covering innovative health and wealth solutions and cutting-edge customer experiences.

The multiple awards were a tribute to the wide success of FWD’s enterprise-wide holistic branding and marketing initiatives to deliver a simpler, faster and smoother insurance journey to customers through innovation. , technology, customer service and engagement, backed by a leading linked agency force. .

FWD’s record wins are attributable to its pioneering health and wealth products and services, including the voluntary health insurance plans (VHIS) vCANsurance and vPrime, the unique pan-Asian health and counseling service PREMIER THE ONEcierge and MINDcierge Crisis XDefender Signature, Comprehensive Critical Illness Protection and MaxFocus Financial Planning Series. The company was also praised by the judges for its integrated marketing campaigns, its innovative AI-based complaints management system, the digitization of agency processes, the FWD MAX experiential lifestyle platform and exceptional training programs.

Ken Lau, Managing Director of FWD for Greater China and Managing Director of Hong Kong, said: “In today’s fast-paced world, we understand that agility and responsiveness are more important than ever. Over the past year, FWD has rapidly pivoted to providing the health and wealth protection and insurance services our clients need, offering practical, easy-to-understand and effective solutions to meet their real needs. in an innovative way. These prestigious awards are a testament to our efforts and further motivate us to continue to change the way people think about insurance.

Table: List of the 13 awards won by FWD at the 2021 Bloomberg Businessweek Financial Institution Awards




VHIS products: vCANsurance medical plan + vPrime medical plan

Medical care


VHIS series of plans

Voluntary health insurance


Promotion campaign for VHIS products

Integrated Marketing (Product Promotion)


vPrime + PREMIER THE ONEcierge + Partnership with HKSH

High net worth (service)


PREMIER THE ONEcierge + Partnership with HKSH + MINDcierge (Consulting services in mainland China)

Cross-border insurance services


Max Focus Series: MaxFocus Signature and MaxFocus Achiever

Education Fund


“Carry on, celebrate life” campaign

Integrated Marketing (Brand Promotion)


AI-based complaints management system

Management of declarations


VCANsurance medical plan + vPrime medical plan

Health protection


Crisis XDefender signature

Innovative product


Agent Assistant

Digital transformation strategy


MAX 2.0 front wheel drive

Customer engagement


Linked agency training

Training Academy of the Year


About FWD Hong Kong and Macao

FWD Hong Kong & Macau is part of the FWD Group, the core insurance business of the Pacific Century Group investment group. The FWD group covers 10 markets in Asia, including Hong Kong SAR and Macao SAR, Thailand, Indonesia, Philippines, Singapore, Vietnam, Japan, Malaysia and Cambodia.

FWD Hong Kong has received good financial ratings from international agencies. It offers life and medical insurance, general insurance, employee benefits and financial planning. FWD Macau offers a range of life and medical insurance.

FWD is dedicated to creating new customer experiences and making the insurance journey simpler, faster and smoother, with innovative proposals and easy-to-understand products backed by digital technology. Through this customer-driven approach, FWD aims to be a leading pan-Asian insurer by changing the way people view insurance.

For more information on FWD Hong Kong and Macau, please visit www.fwd.com.hk and www.fwd.com.mo.




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