FWD breaks record again at Bloomberg Businessweek Financial Institution Awards 2022 with 14 wins



Friday July 15, 2022 12:45 MYT

Most awarded insurer for the fifth consecutive year

HONG KONG SAR – Media OutReach – July 15, 2022 – FWD Insurance (“FWD”) broke its record again by winning 14 awards and becoming the most awarded insurer for the fifth consecutive year at the Bloomberg Businessweek Financial Institutions Awards 2022 .

FWD again broke its record at the 2022 Bloomberg Businessweek Financial Institution Awards with 14 wins. Crowned the most awarded insurer for the fifth consecutive year, FWD was recognized for its innovative products, services, platforms and outstanding marketing strategies.

The 14 awards, including six Excellence Awards and eight Outstanding Awards (see Table 1), cover a variety of areas, including protection of life and health, wealth growth, quality of customer service and digital experience , demonstrating FWD’s achievements in its customer-focused strategies and the effective integration of innovative technologies into its insurance products and services.
Ken Lau, FWD General Manager of Greater China and Chief Executive Officer of Hong Kongsaid, “This is huge recognition for the hard work, commitment and dedication of our team to consistently pursue the highest standards year after year. Receiving these numerous awards from Bloomberg, a respected media platform, inspires us to continue innovating and improving our customers. We will continue to design new products, value-added services and means of engagement to create an easier, faster and smoother insurance experience for everyone, in line with our brand vision of changing the way people collect insurance.
FWD has again set new records for its innovative health and wealth products and services, covering its industry-leading voluntary health insurance scheme (VHIS), “vPrime Medical Plan” (certification number: F00045) which offers comprehensive health protection at affordable premiums and rehabilitation support to its customers; The “FIRST THE ONEcierge” and the “MINDcierge”1 to provide professional one-stop healthcare and consulting services throughout Asia; “MyCover” for critical illness, “MyTerm” for term life insurance and “MaxFocus Vision Insurance Plan” for wealth planning.
FWD’s performance has been recognized by customers and praised by the industry. FWD was top 32 in Hong Kong for the new business first year bonus; top 42 in Hong Kong in the number of new business policies; Top 13 the best value for money in insurance products and services; Winner of Federation of Hong Kong Insurers Voluntary Health Insurance Award4; and 97% of customers said they were satisfied with the FWD shopping experience5. This showcases FWD’s achievements in business development and commitment to creating a distinctive brand.
The vPrime Medical Plan (certification number: F00045) is underwritten by FWD Life Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability) (provider registration number VHIS 00036). The information above does not contain the complete terms. For detailed terms and conditions, policy benefits, key exclusions and product risks of vPrime Medical Plan, please refer to its product brochure and policy provisions downloadable at https://www.fwd.com .hk/en/protect/health -accident/vhis/vprime/.
1“PREMIER THE ONEcierge” and “MINDcierge” are provided by external third-party service providers. They do not form part of the policy or the benefits under the terms of the policy and apply only to the named insurance plan. FWD reserves the right to suspend, terminate or modify the Services at its sole discretion and without notice.
2Source: Provisional Insurance Authority statistics of long-term insurance business in Hong Kong from January to December 2021, combining individual and group insurance business.
According to the latest KPMG Hong Kong 2021 Customer Experience Excellence Survey, FWD was ranked #1 in Hong Kong in terms of value for money insurance products and services.
FWD’s voluntary health insurance product “vPrime Medical Plan” (“vPrime”) won the “Outstanding Creative Product/Service Award” at the “Hong Kong Insurance Awards 2021″ – Voluntary Health Insurance Scheme” won the annual award, the highest honor in the FWD Voluntary Health Insurance Series receives two top honors at the 2021 Bloomberg Businessweek Financial Institution Awards – Excellence in Voluntary Health Insurance Plans and Medicare Plans and Excellence in Healthcare and Protection.
According to the FWD Customer Opinion Survey conducted by FWD Hong Kong from January to March 2022, respondents gave a “Very Good/Good” rating to the overall shopping experience of customers.
Table 1: List of 14 awards won by FWD at the 2022 Bloomberg Businessweek Financial Institution Awards

Category Winner Award
Customer Engagement AV MAX Experiential platform Excellency
digital marketing FWD Wellness Pass Excellency
Educational fund MaxFocus Vision Insurance Plan Excellency
Health protection vPrime Medical Plan Excellency
High net worth (product/service) vPrime Medical Plan Excellency
Integrated marketing (product promotion) FWD’s “Treasure” pop-up store Excellency
Cross-border insurance services FIRST THE ONEcierge + Partnership with HKSH + MINDcierge (Consulting Services in Mainland China) Exceptional
Life insurance MyTerm Term Life Plan Exceptional
Medical care vPrime Medical Plan Exceptional
Online platform FWD One-Stop Digital Platform Exceptional
Product innovation MyCover Critical Illness Insurance Plan Exceptional
Service innovation Care before Exceptional
Training program of the year Plan “A departure for the stars” Exceptional
Voluntary health insurance vPrime Medical Plan Exceptional

Hashtag: #FWD

About FWD Hong Kong and Macao

FWD Hong Kong and Macao are part of the FWD Group, a pan-Asian life insurance company with around 10 million customers in 10 markets, including some of the fastest growing insurance markets in the world.
FWD Hong Kong has been awarded strong financial ratings by international agencies. It offers life and medical insurance, employee benefits and financial planning. FWD Macau offers a range of life and medical insurance.
FWD aims to make the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-centric approach, FWD is committed to changing the way people think about insurance.
For more information about FWD Hong Kong and Macau, please visit www.fwd.com.hk and www.fwd.com.mo.


Comments are closed.