Aunalytics Innovation Lab Accelerates Business Outcomes for Mid-Sized Financial Institutions with Artificial Intelligence Services



Powerful analytics/intelligence services and an experienced data science team provide an affordable alternative to HyperCloud-based solutions

SOUTH BEND, Indiana, April 12, 2022 (GLOBE NEWSWIRE) — Aunalytics, a leading data platform company providing insights as a service to businesses, today showcased AI-powered Business Intelligence use cases created by the Innovation Lab organisation. Created to provide deep insights to mid-size financial services organizations without large AI budgets, Aunalytics® Innovation Lab’s team of data scientists builds and deploys smart featuresMT (data-driven analytical insights) for companies looking for specific predictive capabilities to solve critical business challenges.

According to a recent Deloitte investigation IT and line of business executives, “86% of AI users in financial services say AI will be very important or critically important to the success of their business over the next two coming years. While the banking industry has long been technology-dependent and data-intensive, new data-driven AI technology has the ability to drive innovation further and faster than ever before. AI can help improve efficiency, enable a growth agenda, drive differentiation, manage risk and regulatory needs, and positively influence the customer experience.

Moving from reactive to proactive, predictive, and prescriptive IT solutions is one of the key benefits of integrating a well-architected intelligence service enabled by machine learning, deep learning, and artificial intelligence. For example, when a properly orchestrated AI/ML solution is in place, a bank can identify a customer purchase from Home Depot (for example) and provide predictive information suggesting that the customer may need a HELOC (Home Equity Line of Credit). Bank marketing is then able to take advantage of this information through predictive or proactive sales or marketing. Due to the net impact this technology can have on mid-sized financial institutions competing with the Fortune 500, the demand for this technology is growing rapidly nationwide.

Developing smart AI-powered features for Aunalytics financial services clients is a top priority for the Innovation Lab. Smart features are customized to leverage insights gained from data-driven machine learning models. The Aunalytics service model includes a private analytics cloud as part of the end-to-end solution, so customers can manage the compute and storage costs associated with data analytics. Part of personalization involves extracting transactional banking data and enriching it with the inclusion of high-value, algorithm-powered fields added to customer records that reveal information about a customer. Smart features provide answers to pressing business questions to recommend next steps to take with a particular customer to deepen or expand the relationship, deliver targeted sales strategies and marketing campaigns for better customer experiences that drive more business results profitable.

By providing deep data science expertise to answer industry and customer-specific business questions, Aunalytics presents the promise of data-driven intelligence for midsize financial services. As a result, these organizations can better understand the viability of a particular customer, product, or service through comparison with other customers and/or data. Whether it’s an interest in whether a client is likely to select a new financial product, their potential as a long-term client, or any other question, the Aunalytics Innovation Lab team of data scientists and business analysts in the financial industry is experienced and committed to answering these questions based on years of experience with other small and mid-sized financial institutions. Other smart features aim to provide actionable insights on operational efficiency, risk of non-payment at the time of request, customers at risk of crypto fraud, where to open or close bank branches, ways to minimize risk. impact on customers of new federal regulations regarding overdraft protection, and much more.

“The demand for intelligence services by financial services organizations is kicking off strongly in 2022. Therefore, we are integrating a number of smart new features to enhance system capabilities,” said David Cieslak, Chief Data Scientist. “The new functionality will support evolving compliance and security requirements and find opportunities in a financial institution‘s own data. Instead of using national averages, we provide insights based on what’s actually happening at a financial institution and enrich the data for predictive analysis. Our goal is to enable middle-market financial institutions, such as community banks and credit unions, to use data in powerful ways to improve their personalized services to better compete with Fortune 500 banks.”

Tweet this: [email protected] AI Innovation Lab supporting small and medium-sized financial services providers with advanced AI intelligence services

About Analytics
Aunalytics is a data platform company providing answers for your business. Named a Digital Innovator by analyst firm Intellyx and selected to the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer the most important IT and business questions for enterprises and midsize businesses. The Aunalytics® cloud-native data platform is designed for universal data access, advanced analytics and AI while unifying disparate data silos into a single record of accurate and actionable business insights. His DawnMT The intelligent industry data store combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to accurate and timely data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides scalable, on-demand access to technology, data science, and artificial intelligence experts to seamlessly transform its members’ businesses. To learn more, contact us at +1 855-799-DATA or visit Aunalytics at Or on Twitter and LinkedIn.

PR contact:
Joe Austin
The Ventana Group for Aunalytics
(818) 332-6166
[email protected]


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